Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, 15 October 2015

Recommendations related to breastfeeding by the 70th Committee on the Rights of the Child

The 70th Session of the Committee on the Rights of the Child (CRC Committee) took place in Geneva from September 14 to October 2, 2015. The Committee reviewed the progress of the implementation of the Convention on the Rights of the Child in 7 countries: Bangladesh, Brazil, Chile, Kazakhstan, Poland, Timor-Leste and United Arab Emirates. IBFAN submitted alternative reports on the situation of infant and young child feeding in 3 of the reviewed countries (Bangladesh, Brazil and Timor-Leste). All reports were prepared by the IBFAN groups in the countries. Spanish and French summaries of the alternative reports were prepared in order to inform Spanish- and French-speaking members of the Committee (see http://ibfan.org/reports-on-the-un-committee-on-the-rights-of-the-child).
In its Concluding Observations, the CRC Committee referred specifically to breastfeeding for 3 of the 7 countries under review (Brazil, Timor-Leste and United Arab Emirates). Bangladesh did not receive direct recommendation on breastfeeding, but was urged to implement the Technical Guidance on child mortality (A/HRC/27/31) which refers directly to breastfeeding and calls specifically for implementation and monitoring of the International Code of Marketing of Breastmilk Substitutes.
General measures of implementation
The Committee has put an emphasis on the improvement of the data collection mechanism in Bangladesh, particularly the implementation of the project to collect data in the nine districts. However, it remains concerned about the lack of disaggregated data. Likewise, the CRC Committee noticed in Brazil the insufficient data on health as well as children in street situations, children with disabilities and indigenous children. Regarding Timor-Leste, the Committee noticed that no national central database on children has been developed. Therefore, it stressed the importance of collecting disaggregated data for effective evaluation of the implementation of the Convention and the analysis on the situation of all children. Finally, it recommended the three states to collect disaggregated data that should cover all areas of the Convention and share it among the ministries.
Then, the Committee addressed the issue of the impact of the business sector on children’s rights, expressing concern about the activities of the mining and construction sector in Brazil, as well as agribusiness, food corporations, contamination of water resources and food, unhealthy diet due to misleading advertisement and environmental contamination. The lack of regulatory framework for social and environmental responsibility of business corporations and industries was an issue also raised by the Committee. In light of the CRC General Comment No. 16 on State obligations regarding the impact of the business sector on children’s rights, the Committee urged Brazil to establish a regulatory framework for the impact of the business sector on children’s rights in order to ensure effective implementation by companies of international and national environment and health standards and appropriate sanctions or remedies when violations occur. It also asked Brazil to require companies to undertake assessments, consultations and full public disclosure of the environmental, health related and human rights impacts of their business activities and their plans to address such impacts.
Regarding environmental health, the Committee expressed concerns about the negative effects of polluted air, water and soil in Brazil, as well as food contamination on children’s health, in particular the excessive use of agrochemicals, the contamination of water resources and the decrease availability of drinking water and its deterioration in quality. Thus, the state party was urged to ensure that existing laws and regulations concerning the use of agrochemicals are enforced, improve water supply infrastructure and access to safe drinking water, end illegal mining activities and conduct a comprehensive assessment of the effects of polluted air, water and soil on children’s health.
Additionally, United Arab Emirates was recommended to assess the negative consequences of oil consumption on children’s rights and address the situation with adequate measures to reduce air pollution and lead poisoning.
Health resources and budget
The Committee called for strengthening of resources allocated to health by urging Bangladesh to substantially increase budget allocations to all social sectors, particularly on health services in all regions and upazilas to eliminate regional disparities in the provision of health services.
The Committee urged Brazil to conduct a comprehensive assessment of the budget needs of children, addressing disparities through the application of indicators related to social sectors as well as the allocation of adequate human, technical and financial resources to the Indigenous National Supervision System (SISVAN) in order to ensure that children affected by malnutrition receive adequate food and safe drinking water. It also highlighted the need to define specific budgetary lines for children living in marginalized urban areas, including favelas and rural areas in the North and Northeast of the state.
Concerning Timor-Leste, the Committee recommended the state to ensure adequate financial and human resources, in particular with respect to the provision of neonatal, prenatal and post natal care, especially in rural areas. It also urged the state party to establish a budgeting process, which includes child rights perspective and specifies clear allocations to children in the relevant sectors, in order to address the lack of data on the proportion of budgetary allocations for the implementation of children’s rights as well as a mechanism to monitor and evaluate the adequacy and equitability of the distribution of resources allocated to the implementation of the Convention.
Preventive health
The importance of preventive health has been highlighted in several recommendations.
In its recommendations to Bangladesh, the Committee explained the need to implement the OHCHR Technical guidance on child mortality (A/HRC/27/31), which includes specific recommendations on breastfeeding protection (including the implementation of the International Code of Breastmilk Substitutes) and promotion. Likewise, it recommended the state party to develop and implement policies to improve health infrastructure and intensify training programmes for all health professionals, in order to address the issue of regional disparities in the provision of health services and the low percentage of women delivering with a support of skilled attendant.
Brazil has been urged by the Committee to increase investment in existing programmes aimed at improving the reach and quality of health services with a view to ensuring access to quality health services for indigenous children, Afro-Brazilian children, and children living in rural areas as well as for children living in marginalized urban areas. The Committee further highlighted the decrease in child mortality. Nevertheless, the Committee is still concerned about indigenous children, particularly the Guarani, who do not have adequate access to medical services and sanitation in overcrowded settlements. Thus, it asked Brazil to provide the Special Secretariat for Indigenous Health with adequate human, technical and financial resources to guarantee access to quality health services for all indigenous women and children and strengthen its efforts to ensure that Family Health Support Units are accessible for indigenous children.
Then the Committee congratulates Timor-Leste for its commitment to provide access to primary health care free to all nationals of the state party and the decrease in the under-five mortality rates. Nevertheless, the insufficient number of skilled health care professionals, poor health standards and insufficient formal health services in all parts of the states concern the Committee as they are factors influencing the still high infant and under 5 child mortality levels and very high maternal mortality rate. Therefore, the Committee called Timor-Leste to increase the quantity and coverage of health care professional and midwives for child birth to ensure access to children to of quality health services and expand the community birth preparedness initiative to increase the number of deliveries at health care facilities.
Malnutrition and safe drinking water
Regarding Bangladesh, the Committee asked the state party to pay specific attention to anaemia and malnutrition, particularly in rural and remotes areas, as well as in slums. The Committee specifically recommended Brazil to ensure that children affected by malnutrition receive adequate food and safe drinking as indigenous children, particularly the Guarani, continue to be subjected to contaminated water and food.
As there are high levels of obesity among children in Brazil and their vulnerability to unregulated advertising promoting unhealthy food, the CRC Committee requested Brazil to take all necessary measures to address obesity by promoting healthy lifestyles and raising awareness of healthy nutrition. Moreover, the Committee recommended the state party to establish a regulatory framework for advertisement with a view to protecting children from misleading advertising.     
Regarding Timor-Leste, the Committee expressed concern over the persistent high levels of malnutrition, micronutrient deficiencies, and stunting rates, the high number of children not fully immunized and the insufficient access to safe drinking water, basic sanitation and. In consequence, the Committee called for strengthened efforts and increase resources to ensure that homes, schools and public facilities have adequate WASH facilities, in particular in rural areas, as well as continuation of interventions to prevent stunting, wasting and undernourishment. It also recommended the state party to raise awareness of nutrition issues and promote overall nutrition education, including through the revised National Nutrition Strategy. Finally, regarding safe drinking water the Committee called Timor-Leste to improve the access to clean water facilities by strengthening government coordination, developing an action plan and providing the Department of Water Supply of the Ministry of Public Works with adequate staff and budget, in particular for rural communities.

HIV/AIDS
The Committee addressed the issue of mother-to-child HIV transmission by requesting Bangladesh to promote the measures in place to prevent it and develop a roadmap, and to improve the follow-up treatment for HIV/AIDS infected mothers and their infants in order to ensure early diagnosis and early initiation of treatment. Besides, it also called for improvement of access and coverage of antiretroviral therapy and prophylaxis for HIV-infected pregnant women, and access to quality, age-appropriate HIV/AIDS, sexual and reproductive health services.

Breastfeeding national strategy
Timor-Leste was commended for its plans to implement the Health Sector Strategic Plan, as well as various strategies relating to immunization, nutrition and child and adolescent health. However it highlighted the low levels of exclusive breastfeeding and recommended the state party to approve and implement the Timor-Leste Breastfeeding Policy.
Breastfeeding protection
The Committee noted with appreciation that Bangladesh adopted a new law on banning of marketing of breastmilk substitutes in 2013.
The Committee further recommended Brazil to strengthen the monitoring of existing marketing regulations relating to breastmilk substitutes as the Committee is alarmed by the widespread marketing of formula for infants and inadequacies in monitoring compliance with legislation on marketing of breastmilk substitutes.
Timor-Leste was urged to approve and implement the Code of Marketing of Breastmilk Substitutes, Breastmilk Supplements and related Products as well as increase the number of health centres supporting these practices while United Arab Emirates was requested to regulate the marketing on unhealthy food, especially when such marketing is focused on children and regulate their availability in schools and other places.
Finally, Timor-Leste was encouraged to increase the current maternity leave from three months to six months
Breastfeeding promotion
The Committee urged Brazil to improve the practice of exclusive breastfeeding for the first six months, through awareness-raising measures including campaigns, information and training for relevant officials, particularly staff working in maternity units and parents, while Timor-Leste was called to continue targeted interventions to prevent stunting, wasting and undernourishment, including the promotion of infant and young child feeding practices.
Finally, United Arab Emirates was called to continue to promote positive breastfeeding practices while refraining from imposing obligations on mothers whose free choice to breastfeed or not should always be respected. 
Breastfeeding support

As mentioned above, Brazil was urged to provide information and training for relevant officials, particularly staff working in maternity units and parents, in order to improve the practice of exclusive breastfeeding for the first six months, while Timor-Leste was called to improve training and access to healthcare professional and midwives for child birth, to continue ensuring adequate financial and human resources with respect to neonatal, prenatal and postnatal case, especially in rural areas, and to increase the number of health centres supporting Timor Leste Breastfeeding Policy and Code of Marketing. 
Table 1. CRC Committee - Session 70/2015 – Summary of Concluding Observations on IYCF


Country
IBFAN report
Summary of specific recommendations on IYCF
Session 70 – September - October 2015
1
Bangladesh
(5th periodic report)
yes
Indirect – General measures of implementation (§13a,15,55a-c): Substantially increase budget allocations to all social sectors, in particular, education, health and child protection, including earmarked resources for children in disadvantaged or vulnerable situations who may require affirmative social measures […]; the data should cover all areas of the Convention and should be disaggregated, among others, by age, sex, disability, geographic location, ethnic origin and socioeconomic background in order to facilitate analysis on the situation of all children, particularly those in situations of vulnerability […] ; allocate sufficient financial and human resources to health services in all regions and upazilas to eliminate regional disparities in the provision of health services […]; implement and apply the OHCHR Technical guidance on child mortality (A/HRC/27/31); develop and implement policies to improve health infrastructures, and intensify training programmes for all health professionals. HIV/AIDS (§63a-d): promote the measures in place to prevent mother-to-child transmission of HIV/AIDS and develop a roadmap to ensure the implementation of effective preventive measures; improve follow-up treatment for HIV/AIDS-infected mothers and their infants […] ; improve access and coverage of antiretroviral therapy and prophylaxis for HIV-infected pregnant women; improve access to quality, age-appropriate HIV/AIDS, sexual and reproductive health services. Nutrition  (§55b) […] pay specific attention to anemia and malnutrition, in particular in rural and remote areas, as well as in slums.
2
Brazil
(2nd-4th periodic report)
yes
Indirect – General measures of implementation (§12b, 12d,14): in the light of its general comment No. 5 (2003) on General measures of implementation, the Committee urges the State party to improve its data collection system […]; conduct a comprehensive assessment of the budget needs of children and increase the budget allocated to social sectors […]; define specific budgetary lines for indigenous children, children living in marginalized urban areas, including favelas, and rural areas in the North and Northeast of the State party, as well as children with disabilities […]. Children’s rights and the business sector (§22 a-c) : establish a regulatory framework for the impact of the business sector on children´s rights, particularly the mining and construction sector, agribusinesses, food enterprises, and large-scale sporting/entertainment events […] to ensure that their activities do not negatively affect human rights or endanger environmental and other standards […]; ensure effective implementation by companies of international and national environment and health standards, effective monitoring of implementation of these standards, and appropriate sanctions and/or remedies when violations occur; require companies to undertake assessments, consultations, and full public disclosure of the environmental, health-related and human rights impacts of their business activities and their plans to address such impacts. Health and Health Services (§54, 56a-c): increase investment in existing programmes aimed at improving the reach and quality of health services with a view to ensuring access to quality health services for indigenous children, Afro-Brazilian children, children living in rural areas as well as for children living in marginalized urban areas; provide the Special Secretariat for Indigenous Health (SESAI) with adequate human, technical and financial resources to guarantee access to quality health services for all indigenous women and children, including those living in informal settlements; strengthen its efforts to ensure that Family Health Support Units (NASF) are accessible for indigenous children; allocate adequate human, technical and financial resources to the Indigenous Nutritional Supervision System (SISVAN) in order to ensure that children affected by malnutrition receive adequate food and safe drinking water. Nutrition (§58): […] take all necessary measures to address obesity among children, including by promoting healthy lifestyles and raising awareness of healthy nutrition […] establish a regulatory framework for advertisement, with a view to protecting children from misleading advertising.  HIV/AIDS (§62a) : improve access to quality, age-appropriate HIV/AIDS, sexual and reproductive health services. Environmental Health (§66a-e): ensure that existing laws and regulations concerning the use of agrochemicals are strictly enforced […]  expedite the evaluation of agrochemicals by allocating the necessary human, technical and financial resources to the Agência Nacional de Vigilância Sanitária (Anvisa) and expeditiously ban agrochemicals that have been widely banned in other countries; improve water supply infrastructure and guarantee access to safe drinking water […]; expeditiously end illegal mining activities, particularly in the Tapajós-Xingu area, and design and implement measures to mitigate the negative effects of these activities[…]; undertake awareness-raising programmes for communities living in affected areas to minimize the risks of being exposed to contaminated water and food and for users of such agrochemicals; conduct a comprehensive assessment of the effects of polluted air, water and soil on children’s health and use it as a basis for developing and implementing a strategy to remedy the situation and monitor the levels of air, water and soil pollutants as well as pesticide residues in the food chain.
Direct68): […] improve the practice of exclusive breastfeeding for the first six months, through awareness-raising measures including campaigns, information and training for relevant officials, particularly staff working in maternity units, and parents […] strengthen the monitoring of existing marketing regulations relating to breast milk substitutes.
3
Timor-Leste
(2nd-3rd periodic report)
yes
Indirect - General measures of implementation (§ 14a, 14c, 17): establish a budgeting process, which includes child rights perspective and specifies clear allocations to children in the relevant sectors […]; establish mechanisms to monitor and evaluate the efficacy, adequacy and equitability of the distribution of resources allocated to the implementation of the Convention; […] expeditiously improve its data collection systemThe data should cover all areas of the Convention and be disaggregated by age, sex, disability, geographic location, ethnic origin and socioeconomic background […]. Health and Health Services (§47a, 47e-g) continue to strengthen efforts to ensure adequate financial and human resources, in particular with respect to the provision of neonatal, prenatal and post natal care, especially in rural areas; strengthen efforts and increase resources to ensure that homes, schools, and other public facilities have adequate WASH facilities, in particular in rural areas […] ; improve access to clean water facilities by strengthening government coordination […]
Nutrition (§47c): continue targeted interventions to prevent the stunting, wasting and undernourishment of children […] continue to raise awareness of nutrition issues, as well as promote overall nutrition education, including through the revised National Nutrition Strategy;

Direct (§47b, 47c, 47d, 47h): improve training and access to healthcare professional and midwives for child birth, and expand the community birth preparedness initiative to increase the number of deliveries at health care facilities; […] the promotion of proper infant and young child feeding practices […]; increase the quantity and coverage of health care professionals to ensure access to children of quality health care services, including immunizations in all districts […]; approve and implement the Timor Leste Breastfeeding Policy and the Code of Marketing of Breastmilk Substitutes, Breastmilk Supplements and Related Products, increase the number of health centres supporting these practices, and increase the current maternity leave from three months to six months to support appropriate infant feeding.

Tuesday, 7 July 2015

IBFAN Oral Statement on Panel IV - Scope: Human rights to be covered under the Instrument

Thank you Chairperson. 

I am speaking on behalf of the International Baby Food Action Network and the Pesticide Action Network Asia, both members of the Treaty Alliance. 

As highlighted by human rights experts as well as by our networks engaged with communities on the ground, corporate abuses affect the whole range of human rights defined in the core human rights instruments, from civil and political to economic, social and cultural rights.

 Our organizations have documented a great number of cases in which people’s health has been negatively affected, children’s development has been jeopardized, food and water have been contaminated and natural resources depleted by activities of business enterprises. Their activities, which include the production and use of highly hazardous chemicals and pesticides, do not only cause direct harm to populations and damage the environment. They also lead to long-term negative impacts on health that are sometimes irreversible and intergenerational.

Misleading marketing causes long-term effects on people’s health and development. For example, when baby food companies promote their breastmilk substitutes in violation with the WHO Code, they undermine breastfeeding optimal practices, therefore exposing infants and young children to a greater risk of mortality and compromising their future health, growth and wellbeing. 

We would like to reiterate that all human rights are universal and inalienable as well as interdependent and indivisible. A treaty that would cover only a narrow scope of human rights would be meaningless to the affected people. Therefore, the future treaty should incorporate all human rights contained in the core human rights conventions as well as the relevant ILO conventions, in particular those related to labour rights, maternity protection, rights of indigenous people, and agricultural and migrant workers. Thank you.

Thursday, 28 May 2015

Netherlands at the CRC: Inadequate Official Information on Breastfeeding and Absence of a National Programme

On May 27th, 2015, the Committee on the Rights of the Child considered the fourth periodic report of Netherlands on the situation of the implementation of the Convention on the Rights of the Child in the country. The delegation of Netherlands was led by Mrs. Angelique Berg, Director General for Public Health, Ministry of Health, Welfare and Sports (Netherlands), H.E. Mrs. R. Bourne-Gumbs, Minister of Education, Culture, Youth and Sports (Sint Maarten), H.E. Mrs. Rutmilda Larmonie Cecilia, Minister of Social Development, Labor and Welfare (Curaçao) and H.E. Mr. Pauldrick F.T. Croes, Minister of Social Affairs, Youth and Labor (Aruba).

On this occasion, IBFAN presented an alternative report to inform the CRC Committee on the situation of infant and young child feeding in Netherlands.

General overview of breastfeeding in Netherlands

Generally, there is a lack of regular and systematic collection of data on infant and young child feeding practices in the country and the few data available do not monitor the official WHO/UNICEF indicators (e.g. the rate of early initiation of breastfeeding within one hour after birth is not monitored). Data reveal that some 20% of the newborns received infant formulae within 24 hours after birth, due to a lack of adequate guidance provided by birth attendants. Besides, the country does not organize specific capacity building courses on HIV/AIDS and infant feeding aimed at health professionals.

It is of concern that despite the WHO recommendation to introduce complementary foods from 6 months onwards, official institutions such as the Netherlands Nutrition Centre and the Dutch Youth Health Centre advice to introduce complementary foods at 4 months. Besides, there is currently no Breastfeeding Masterplan in place and the National Prevention Plan does not include breastfeeding. The monitoring role of the National Breastfeeding Council should also be clarified.

In addition, no breastfeeding promotion campaign is being conducted in the country and the International Code of Marketing of Breastmilk Substitutes is not fully implemented while one third of hospitals and maternities are not certified as “baby-friendly”.

The duration of paternity leave duration (2 days plus 3 unpaid) is also too short to ensure that fathers are able to support mothers in establishing exclusive breastfeeding. Finally, there are no specific guidelines or policies regarding breastfeeding support or protection in case of emergency.



Discussion on infant and young child feeding

Responding to the State report, the Committee expressed concern about the mention of breastfeeding being “women’s own choice” which seems to leave new mothers alone with the decision of breastfeeding their baby rather than providing them with adequate information and support in this regard.

The Committee also expressed concerned about the Dutch official recommendations to introduce complementary feeding at 4 months rather than at 6 months as recommended by the World Health Organization. It also pointed out the lack of implementation of theInternational Code of Marketing of Breastmilk Substitutes. It specifically asked for further explanations on the measures taken bto prevent undue marketing of breastmilk substitutes and to ensure exclusive breastfeeding until 6 months of age. The Committee also asked questions on the measures to address the epidemic of obesity in the country.

The delegation affirmed that in Netherlands, misleading marketing is prohibited by the Commodities Act. It also highlighted that some 80% of mothers start breastfeeding right after the birth, while 47% still breastfeed after 3 months and 38% exclusive breastfeed until 6 months. Regarding breastfeeding promotion, the government indicated that it provides mothers with full information on the importance of breastfeeding through the Netherlands Nutrition Centre.

The representative of Sint Maarten underlined that obesity constitutes a huge challenge in the island. Therefore, programmes are implemented in collaboration with the Ministry of Health and Education to promote physical education, weight monitoring and a healthy eating in public schools. In relation with breastfeeding, the delegation declared that promotion of optimal breastfeeding practices such as exclusive and continued breastfeeding is done through the dissemination of information brochures among mothers.

In addition, the delegation stated that in Aruba there is currently a national plan to protect and promote breastfeeding as well as the implementation of Baby-Friendly Hospital Initiative. The mission of the Pro Lechi Mama Aruba Foundation, created in 2002, is to empower women to breastfeed through educational activities and practical support. It also provides information on breastfeeding to health care providers. According to the delegation, these measures have positively influenced breastfeeding rates in the island (e.g. the rate of exclusive breastfeeding raised from 3.1% in 2002 to 13.4% in 2010).

Finally the delegation of Curacao explained that there is also a foundation in charge for promoting optimal breastfeeding practices on the island and that breastfeeding is promoted within free baby well clinics in which children are followed up until 5 years of age. The Curacao delegation added that mothers are allowed to breastfeed at their workplace and that incarcerated women are allowed to keep their child with them until they reach the age of 6 months.

Concluding observations


In its Concluding Observations, the Committee did not specifically address breastfeeding, but it made recommendations indirectly related to infant and young child feeding.

The Committee first noted the lack of a central system that regularly collects data; therefore, it recommended Netherlands to improve its data collection system, including qualitative and quantitative indicators in all areas of the Convention (§16-17). 

The Committee also made recommendations on the importance of respecting child rights in relation to the business sector, highlighting the importance of establishing and implementing regulations to ensure the compliance of the business sector with international and human rights, particularly with regard to children rights (§23). Thus, referring to its General Comment No 16 (2013) on State obligations regarding the impact of the business sector on children’s rights, the Committee recommended Netherlands to establish a clear and regulatory framework for the industries to ensure that their activities do not affect negatively children rights (§23a), ensure the effective monitoring of implementation of international and environmental and health standards and implement an appropriate sanctioning system and remedy mechanism (§23b). 

Regarding health, the Committee expressed concerns about the high rates of infant mortality (§42a) and the limited access to health care services for children with low economic or social status (§42c). Consequently, the Committee urged Netherlands to take measures to prevent infant mortality by providing effective and quality neonatal and other care services for infants in the whole country (§43a) and to ensure that all children have free access to basic health care services (§43c-d). 

Lastly, with regard to nutrition, the Committee noted the significant numbers of child obesity and overweight (§42b) and therefore recommended Netherlands to “provide access to nutrition education and sufficiently nutritious food to all children in the State party in order to promote healthy eating habits” (§43b).

Monday, 2 March 2015

Great success for the discussion evening 'Nestlé in Pakistan: The Baby Formula Scandal exposed' during the International Film Festival and Forum on Human Rights 2015

On February 27, 2015, during the International Film Festival and Forum on Human Rights (FIFDH) held in Geneva, the movie Tigers was screened within the framework of a discussion evening entitled 'Nestlé in Pakistan : The Baby Formula Scandal exposed' organized in collaboration with IBFAN-GIFA.
The feature film Tigers is based on the true story of a former Nestlé salesman, Mr Syed Aamir Raza. He blew the whistle after the shock realization of the impact of his employer’s activities on children’s health. That decision had terrible consequences on its private life and he had then to seek asylum in Canada, where he spent long years away from its family before they could finally be reunited in exile.
Mr Aamir Raza attended the screening and took part in the debate that followed, together with Ms Yasmine Motarjemi (former corporate food safety manager at Nestlé and whistleblower) and Mr Mike Brady (Baby Milk Action/IBFAN UK). The co-author of the movie, Mr Andy Paterson, was also present and answered some questions about the preparation of the movie. The debate was moderated by Mr Alain Maillard, chief editor for Edito, and led to a very fruitful discussion with the public. 
Related links:

Tuesday, 20 January 2015

Jamaica at the CRC: Low Breastfeeding Records and Insufficient Maternity Leave

On January 19th and 20th, 2015, the Committee on the Rights of the Child considered the combined Third and Fourth Periodic Report of Jamaica on the situation of the implementation of the Convention on the Rights of the Child in the country. The delegation of Jamaica was led by M.P. Honorable Lisa Hanna, Minister of Youth and Culture.
 
On this occasion, IBFAN presented an alternative report to inform the CRC Committee on the situation of infant and young child feeding in Jamaica.

General overview of breastfeeding in Jamaica

Despite the high rate of skilled attendance at birth (98.3%) and institutional delivery (97.1%), optimal breastfeeding practices are still not widespread in Jamaica. This is confirmed by the low rates of early initiation of breastfeeding (62.3%), exclusive breastfeeding under 6 months (23.8%) and continued breastfeeding ate at 2 years of age (31.2%). These figures show a lack of knowledge on the importance of the early initiation of breastfeeding among the health care workers assisting deliveries and, at the same time, constitute an evidence of non-compliance with the step 4 of the Baby-Friendly Hospital Initiative (BFHI). Another alarming fact relates to the median duration of exclusive breastfeeding, which is only three weeks for the average Jamaican mother.

The draft National Infant and Young Child Policy, revised in 2014, states important goals related to supporting breastfeeding in communities and the workplace, spreading the BFHI in all institutions, improving the data collection system, building capacity within all relevant agencies and at different levels of the health system, among others. However, to date, this draft has not yet been accepted and thus, the activities carried out by the National Infant and Young Child Feeding Committee remain unclear. Breastfeeding and HIV-related strategies are mentioned in the draft Policy, and thus, have not been endorsed yet. The same applies to infant and child feeding in emergencies, which has been addressed in the draft Policy in the form of specific provisions, but there is no information available on its concrete application.

Regarding protection of breastfeeding, only voluntary measures are in place to implement the International Code of Marketing of Breastmilk Substitutes and there is no enforcement mechanism. 

The Jamaican legislation does not provide for an adequate duration of maternity leave (12 weeks) and for proper relevant benefit coverage (only 8 weeks). Furthermore, employers are not required to provide breaks for nursing mothers and fathers are not entitled to any paternity leave.

Discussion on infant and young child feeding

The CRC Committee addressed specifically the issue of breastfeeding in Jamaica, asking the reasons behind such low breastfeeding rates in the country, despite the tremendous positive developments Jamaica has presented in many other areas of the Convention. It was also asked whether there could be a link between the low breastfeeding indicators and the fact that the legislation does not provide for employers to allow breastfeeding breaks to nursing mothers. The delegation replied mentioning that Jamaica was one of the first countries in the world to adopt in the 1970s an act on the maternity leave which gives women the right to a paid 3-month leave. The delegation also highlighted that Jamaica has a matriarchal society for which many mothers are working and that they do breastfeed their children up to 6 months of age. Pointing out that breastfeeding is encouraged in hospitals, the Head of Delegation described the personal experience of going to the hospital to deliver her baby and being told not to bring any bottles because that was a breastfeeding-policy hospital. 

The CRC Committee commented that, however, it is important to provide that the maternity leave is long enough and guarantees that mothers can breastfeed their children up to 6 months exclusively, reminding that this is also a very strong WHO recommendation. Maternity leave becomes thus an essential point when discussing measures aimed at encouraging women to breastfeed their children, if not up to 2 years, up to 6 months at least. The Committee then added that the positive outcomes of breastfeeding are seen later, in the better health status of children and, but not only, in the emotional bonding, which is also essential.

Concluding Observations

The Committee issued both indirect and direct recommendations related to infant and young child feeding to Jamaica (see the Concluding Observations).
After commending the State party for the decrease in infant mortality rates, the Committee expressed concerns over the “perinatal mortality levels, the increase in maternal mortality, the persistent levels of undernourishment among the poorest children, the general shortage of health care providers and access by children to quality health care, the low levels of breastfeeding and the high rate of children classified as overweight and obese” (§ 44).
Therefore, the Committee recommended Jamaica to ensure adequate provision of prenatal and post natal care, as well as to address the increase in maternal mortality (§ 45a) and to increase the number and coverage of health care professionals for an improved children’s access to health care services (§ 45c). Regarding nutrition, the Committee urged Jamaica to “introduce targeted action to prevent the undernourishment of children, including the promotion of proper infant and young child feeding practices” (§ 45b). On children obesity in particular, the Committee recommended to intensify measures to raise awareness of healthy nutrition among parents, children and the public in general, and to promote healthy eating habits (§ 45f).

With regard to breastfeeding, the Committee specifically recommended Jamaica to “take action to improve the practice of exclusive breastfeeding for the first six months, through awareness-raising measures, including campaigns, providing information and training to relevant officials, particularly staff working in maternity units, and parents” (§ 45d). Finally, the Committee recommended the State party to regulate the marketing of breastmilk substitutes (§ 45e).